With increasing pressure to diversify its products, Apple seems to be doing just that as evidence of a patent application has been spotted recently.
Of course, it is important to note that Apple issues patents on a regular basis, and some of the most publicized and plausible of these patents have never been included in any form of Apple technology. So this latest patent shouldn’t be seen as stone evidence that Apple is about to release a Smart Ring in the foreseeable future, but it does indicate that the company has at least considered the possibility.
The “iRing” is based around a finger-mounted gadget packed with motion sensors, microphones, cameras and a tiny display. With Apple having releasing the first Apple Watch earlier this year, they are likely expected to update the smartwatch next year. And if the Apple Watch never sees the success that Apple was hoping for, it has still come to almost completely dominate the smartwatch market.
An Apple Smart Ring may seem to be pretty limited in terms of its capabilities, but it certainly seems that Apple is considering such a gadget. The U.S. Patent and Trademark Office published the application for what appears to be such a device, and the title of the patent provided a further clue into Apple’s thinking on the subject. Titled “Devices and methods for a ring computing device,” it seems certain that Apple is thus considering an Apple Smart Ring at some point in the future.
Google and Microsoft are playing nice, burying all current patent infringement lawsuits that they have had ongoing for some time, all 18 of them.
Microsoft has been systematically targeting Android handset makers with a set of undisclosed patents that were violated by the use of the Android operating system. However, current leadership at Microsoft seems to be shifting from their old ways of confrontation to making way for more collaboration. Arguably, Microsoft used to be quick to sue and drag matters out in court, but it seems newer players within the company are becoming quicker to settle and partner.
Possibly signaling the winding down of the global smartphone wars, the two companies said the deal puts an end to court fights involving a variety of technologies, including mobile phones, Wi-Fi, and patents used in Microsoft’s Xbox game consoles and other Windows products. The agreement also drops all litigation involving Motorola Mobility, which Google sold to Lenovo last year while keeping its patents.
Predictably, as Microsoft and Google continue to make products that compete directly with each other, the agreement notably does not preclude any future infringement lawsuits. The two have said they have been co-operating on such issues as the development of a unified patent court for the European Union, and on royalty-free technology for speeding up video on the Internet.
Virtual reality is taking a few steps closer to the mainstream with Samsung unveiling a headset that brings the technology to its latest smartphones at half the price of its previous model, Facebook launching support for 360-degree video, and online video services like Netflix and Hulu jumping into the format.
Samsung said its new virtual reality headset will be 22% lighter and cost $99, half the price of its previous model. The Gear VR requires users to insert the latest version of a Samsung smartphone into the headset, and will ship in November.
Netflix content is available to be viewed in Oculus or Samsung headsets now, while Hulu said it would also bring its app to the Oculus platform where users can stream 2-D content. Meanwhile, Oculus said it would begin a certification program so consumers can look for a sticker that will identify which computers support its Oculus Rift headset, which is due to come out early next year.
Apple is waging a battle on advertising, as they have made ad-blocking software available on the iPhone with the new operating system iOS9. This likely undermines their arch-rival Google, which dominates the $120 billion online ad market.
For the first time, third-party software strip out marketing messages such as banner and video ads when people surf the web via the Safari browser. But Apple’s new approach will not affect advertising inside applications such as Facebook, casual games, or even Apple’s own applications. In effect, Apple is nudging companies to shift spending to apps, rather than traditional online ads where Google leads. 200 million people have used ad blockers last year, up 40% from a year earlier, resulting in $22 billion in lost advertising revenue.
Incidentally, Apple has launched their own news app, which will allow media companies to bypass blockers to serve their own ads or let Apple sell ads and share the revenue. It will be interesting to see how these moves made by Apple will affect its own interests, and if it will loosen Google’s hold on the mobile ad market.
As Apple demonstrated its brand new lineup of smartphones, it looks like Amazon was quietly killing off its own.
Amazon had been rumored to be working on a smartphone for years before the Fire Phone was unveiled. Just over a year ago we got our first look at the device, and all the predictions about Amazon’s phone being inexpensive were wrong; the high price tag and gimmicky features kept consumers away and the phone flopped. Now even Amazon has admitted defeat by ending sales of the device.
You would have to really dig for the Amazon Fire Phone now as most links to the phone in Amazon’s Fire device pages have been removed. When you do find them, both the AT&T and unlocked Fire Phone show up as unavailable and no more stock is expected. This isn’t just a question of running out, they just aren’t being offered for sale on Amazon’s website anymore.
Amazon’s move to stop producing the phone is no surprise. Despite all the buzz, it failed to become the success the company hoped. Only a few months after shipping, Amazon admitted last October that it took a $170 million charge mostly associated with the Fire phone and related supplier costs, and $83 million worth of phone inventory surplus.
While Amazon blamed the phone’s flop on badly pricing the device, some in the industry pinned the failure on the phone’s concept. Like Amazon’s other Fire devices, the Fire Phone ran a heavily customized version of Android without Google’s services. Amazon supplied the apps, music, video, and everything else. This was the Fire Phone’s greatest weakness as Amazon’s services lacked many of the features that make Android phones great. Fire OS is fine for a content consumption device like a tablet, but not a phone. The Fire Phone had a feature called “Dynamic Perspective” that used head tracking to adjust the UI, but it didn’t really make up for the missing features.
Yesterday, Google announced that as of November 1st, webpages need to get rid of any interstitials— those annoying prompts you get from some websites that want you to download their mobile app— or else face the penalty of losing priority in mobile search results:
“After November 1, mobile web pages that show an app install interstitial that hides a significant amount of content on the transition from the search result page will no longer be considered mobile-friendly.”
As discussed previously, more and more people are using their phones— not their laptops or desktops— to perform searches. Being considered non mobile-friendly can significantly impact organic traffic, as it’s known that Google aims to return only mobile-friendly sites in mobile search. Also, the Mobile Usability report in Search Console will warn you if it detects large app download interstitials. Rather than using app download interstitials, Google reminds that browsers promote apps in ways that are more user-friendly.
Back in late July, Google published a post on its blog asking people to reconsider using app download interstitials. History shows us that when Google issues a recommendation it is best to listen, because an algorithm update soon follows behind.
One year and one day after Google lost Twitch to Amazon, YouTube is taking gaming to the public. Launched today, users can head down Youtube’s gaming site to check out the new interface, see who’s streaming, or start a stream themselves. A slick interface, huge user base, and tons of content might have Twitch worried a bit.
YouTube calls YouTube Gaming the “go-to destination for anything and everything gaming.” It not only shows who is live streaming, but serves as a collection point for all gaming content on YouTube. YouTube Gaming automatically categorizes YouTube’s gaming content and sorts it by game and by the content of video.
The new dashboard makes streaming less of a scheduled event and more of a casual thing that streamers can do whenever they want. Streaming on YouTube Gaming is done on HTML5, and, unlike Twitch, streamers can enable a “DVR Mode” that buffers the last four hours of a stream and allows viewers to rewind.
YouTube Gaming will give Twitch the biggest competition in the live streaming space it has ever seen. Almost every Twitch streamer also uses YouTube for archival purposes and as an additional revenue stream, and now YouTube is a one-stop-shop for every kind of gaming video on the Web. It will be interesting to see how the battle of the game streaming service plays out.
Content analytics platform Parse.ly recently released data showing that Facebook passed Google in referral traffic to publishers in June. And as of July, Facebook claimed a 38.2% share of referral traffic, compared to 35.2% for Google. These findings are based on Parse.ly’s analysis of referral traffic to hundreds of clients, including Condé Nast, Mashable, Fox News, The Atlantic and Reuters. Facebook’s rise has been slow and steady since at least 2012, as it has been gradually winning referral traffic market share from Google Sites.
Both companies have switched places before, including last fall, when Facebook passed Google for the first time. However this time the lead is more sizeable. Parse.ly’s study comes as Facebook seeks to tighten its grip on publishers even further with programs like Instant Articles, which allows publishers to host content directly on Facebook’s platform, making distribution and consumption easier and more efficient.
Facebook has also tweaked the algorithms that govern organic reach, in favor of publishers and at the expense of brand marketers. Google has also been refining the way it refers traffic to publishers. Most notably they started to give lower search rankings to algorithmic content publishers, which post content based on analysis of patterns in search traffic and auction bids. In December 2013, Google announced a big move towards “high quality” content, again by giving it a higher profile in news feeds. Will Facebook sustain its lead over the long-term? Only time will tell.
I’m about to head out for our summer vacation, then I have a bunch of business travel to get done, which means I won’t be posting as much in the next few weeks (I can hear the cheering from here). I’m hoping that by the time I get back fully in the saddle, the silliness which is the weird political bachelorette contest currently being carried out by the Republican Party will have come closer to some kind of sane conclusion, a conclusion which doesn’t include Donald Trump.
If you are a movie fan, you may have come across the 1983 adaptation by David Cronenberg of the Stephen King classic The Dead Zone (it’s streaming on Netflix). It stars Christopher Walken as a guy who suffers a brain injury and acquires the mysterious power to see glimpses into the future of people he touches. Enter Gregg Stillson: a brash, independently-minded senator (played excellently by Martin Sheen); a self-made man who worships his creator.
Stillson is a populist who believes in straight talk. His catch phrase is “Hot dog, somebody gives a damn.” Stillson draws large crowds of supporters who are fed up and “not going to take it anymore.” At one point, Stillson grabs the hand of our hero in a ‘Grip and Grin’ moment, and Walken sees Stillson as president pressing the big red button which sets off the nuclear exchange to end all humanity. Walken then spends the rest of the movie plotting his preemptive assassination. It’s a decent movie, one which has stayed with me more than most King adaptations.
What is so disturbing is that Trump and Stillson are eerily similar. They are both self-made blowhards who strike a populist note and garner way more political respect than they deserve. It seems there is a certain fragment of the GOP base that is completely OK with supporting a bigoted misogynist with no real answers and only a vague grasp of the issues. It’s horrifying, but not surprising.
By the time the dust has settled, it’s inevitable that the GOP will have coalesced on an “anyone but Trump” ticket — probably featuring two from Kasich, Rubio and Fiorina — and Trump will either go back to his board room and sulk or will run as a third party candidate, much like Ross Perot (remember him?). All Trump will have done is shine a light on the GOP, which will likely remind many minorities and women why they don’t vote GOP. At least that’s my sincere hope. I really don’t think that Trump will prevail, but just for grins, stream The Dead Zone and see how well you sleep after that.
Have a great summer.
Google is refusing to follow a French Ruling that is asking to delete records globally, each time an individual requests the right to be forgotten. The company is clarifying its stand saying that the European ruling of Right to Be Forgotten should not be applied globally. By not following the ruling, Google might be inviting trouble and is likely to be fined for its stand.
CINIL, the data protection authority in France, made the order on the basis of the European court ruling that Google will have to delete irrelevant and outdated information when it receives a request from the individual or organization. Since the ruling, Google has received millions of requests and even cleared many of them. But it is refusing to accept the order that asks it to remove the name from the global list, arguing that the search is already being routed locally.
Google has further pointed out that one country should not have the authority to decide and control what content users in another country can find and access. The company notes that such a measure isn’t necessary, because as much as 97% of Internet users in France access a European version of Google’s search engine.
Google argues in a new post on its official blog for Europe: If the CNIL were to get its way, “the Internet would only be as free as the world’s least free place.”