The raw Comscore numbers on Internet search came out and Google continues to dominate with 66.8% of U.S. search. That’s a massive lead over Bing and Yahoo who swap fractions of a point month to month. The odd thing I think is that if you run the math the 17 billion searches conducted by all Americans in June only amounts to two searches per person per day…just two! If you take out the very young and maybe the very old (although online usage continues to flourish in the senior sector) then maybe the number per American rises to closer to 3 maybe 4 per day. That strikes me as a low number. There aren’t that many things that every American does every day and each of them are major industries at the core of our economy.
We focus on local online commerce, and if the pundits are to be believed, that holds promise for the greatest growth in search and overall online growth during the next few years. Google tells us that about 20% (in 2010) of all search is clearly local in intent. So perhaps, on current math roughly four of the 21 searches we conduct are local. Can you imagine the dramatic rise in opportunity in our market if that number became five…or even six?
On a completely different tack, I have decided to broaden the ThinkJudd platform. I’ll continue to focus on our industry, but I’ll throw out a few comments on other topics from time to time. Along those lines I had a couple of random thoughts about the recent horrible massacre at the movies.
As you may or may not know, I’m a Brit by birth and an American permanent resident by choice. I happen to like many things about both countries. We are very similar in many ways and quite different in others. In Britain, the class system keeps you down where as in America if you want to work hard enough it’s much easier to get ahead. Britain has socialized medicine…the U.S. has the Medi’s and insurance. If you get hit by a car in either country, you will receive some of the best care in the world. Both countries love to laugh but have wildly different senses of humor. The people are generally nicer in the U.S…but more fun in the U.K. In many cases, the similarities are so strong that the differences stand out even more clearly.
In the context of the recent Dark Knight killings, it’s interesting to note that with two countries as similar as they are, the gun death rate per capita in the U.S. is a mere ten times higher than it is in the U.K…yes ten times. I was raised without guns…as are the vast majority of Brits. If you aren’t a cop or a serving soldier the chances that you will ever shoot, let alone own a gun, is slim to none. I have shot at public ranges in the U.S. and I enjoy it. I don’t enjoy it so much that if I never did it again I’d miss it.
The next over achieving medical student to go off the rails in the U.K. could maybe crash his car into the line outside the movies, but it would be next to impossible to get a hold of even a shotgun…he’d have to do it on the black market and certainly couldn’t do it over the Internet or quickly or without close examination.
The people in the movie house wouldn’t have to rely on the maniac’s assault weapon jamming, so that he has to resort to a shotgun to ensure their safety. If it’s not legal to own an Apache helicopter or a tank or a rocket-propelled grenade …why am I allowed to own an assault rifle? Just a thought … I could be wrong.