As a little fishy swimming in the vast digital tank which is Google it’s been an interesting week to see what’s happening at the mother-ship. The big news is the secret talks between Apple and Google over Android. As I reported months ago Google has secured a clutch of strong early patents from Motorola in good part just to bolster their position in an inevitable conflict over their wholesale borrowing of features from the Apple iOS in Android. It’s the classic Mexican Standoff where both sides compare arsenals of patents and agree eventually to not hurt each other.
That’s an arguably progress, the last thing Google needs is a cage match with Apple. Google has had a couple of setbacks on other fronts this week. The long drawn out fair use case based around it’s program which is digitizing large parts of the worlds printed knowledge is now moving ahead..so that’s another legal headache waiting in the wings. In the same week Google announced its plan to shut down Google TV. This has been a long standing project to incorporate local TV advertising into the ad products it offers. It died for essentially the same reason Spot Runner died…it just took several years longer to stop moving. Google rightly argues that TV is going digital so it plans to chase that instead. The TV initiative went the way of Google’s attempts to include print media which they shuttered a few years back. Bottom line is traditional media works a certain way…it has entrenched vested interests and cost structures and changing those interests is a tough battle….indeed the media may die before they ever evolve…nobody nowadays misses the giant sloth. It’s easier to go digital than go back.
Have a great holiday weekend.