Flipping Out

It’s not often that I gush about anything. I’ve been in the biz for a good while and any number of gee whiz ideas pass my desk every day, I have seen dozens of “next Googles” and the vast majority are seen then never seen again. So when someone recommended Flipboard for iPad to me recently it took me a while to get round to actually installing the ap. I’m late to the party these guys launched last summer. For a guy who lives online I hate a lot of the online experience. I don’t like reading stories on websites and I find next page navigation annoying and the ads intrusive and boring. Flipboard is a brilliant answer to those problems. Essentially you tell it what you are interested in and it fetches content which matches your interest and presents it in a clean elegant magazine like format. It makes reading and navigating stories seamless and simple, as the name suggests it allows you to flip between stories and sections. It also allows you to log into your Facebook and Twitter feeds and displays that content again cleanly and elegantly formatted. It turns your Twitter feed into your own magazine and makes your Facebook a much more engaging experience.

The result is a simply brilliant way for you to digest online content on your tablet. It’s so slick and so elegant and easy to use I think it could seriously impact other parts of our online engagement. I could see the paradigm overflow into search. Imagine searching on your tablet and flipping between results as opposed to traditional search and click navigation. It’s been a while since we have seen a significant improvement in search results and how we navigate them. Adding the ability to present the results formatted elegantly and simply with flip navigation is intriguing. To an extent Google has been heading in this direction by aggregating data from sites and presenting them in the right rail of the results set. This is controversial with many content producers because if the answer has been scraped and displayed by Google which obviates the need for end users to click through from the results set. Take a look at the results for the “Query Jodie Foster“the right rail presents images, a biography, key film data and other key personal and career data. It’s a short conceptual step to make those results flippable. Meantime, if you have a tablet be sure you download Flipboard to make it twice as useful.

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