Google and Skype

OK, I’m confused. As part of keeping ahead of the game I check in with Google in other countries, Canada is often the test bed for US roll outs so it’s always worth checking in from time to time. When I was doing that the other day I noticed something which I haven’t seen before so I thought I’d share. It’s no secret that Google took along hard look at buying Skype last year. There was an internal political power struggle worthy of a movie which went all the way to the top. Eventually they dropped out and Microsoft picked up Skye for $8.5 Bn and they have subsequently announced that they will merge Skype into or replace Windows Messenger. So why, I wonder, when you search for a business on Google Canada do all the numbers light up as Skype dial numbers. If I click a number my Skype tells me I’m about to dial an international number, I assume if I’m in Canada I could make a free Skype call locally. It’s not obvious to me what’s in it for Google for them to promote a Microsoft product as prominently as they are in this Canadian results set, featuring Google Voice would make more sense. If they roll that out to the much larger US market, especially on mobile devices that would be a much more compelling move. Meantime Google had a great Q4 last year with revenues up substantially even though click prices continue to trend down, driven down by lower mobile click prices. On that topic, still no announcement from the Googleplex on their new mobile ad product…it’s coming for sure but no announcement yet.

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