Boiling the Frog

Google buys Waze start upI can see why any Googler might be getting just a little bit paranoid. It seems like where ever they turn they are in hot water… which is getting hotter. For example the recent NSA revelations that our dear friends at the government are essentially taping into pretty much anything they want to when ever they want, irrespective of the legalities they immediately came under suspicion of allowing the dark forces access to their systems to troll through query data. Google responded by assuring the world that in cases where they are required to supply data, they send it over by secure FTP or by hand… I kid you not… it conjures the visual of Mr. Brin nipping down the road with a flash drive or two secreted about his person to deliver our darkest secrets to the powers that be.

Fast-forward to the EU where the Brussels regulators hate Google in the worst possible way are sharpening their monopoly axes, this time for Android.  From the get go, Android has been a little controversial; Google offers it as essentially open source with caveats that using Android will by default provide revenue to the carrier from Google Ads. I’m not privy to what level of compulsion or commitment goes along with using Android, but Google has always had success with a “please take our product for free and allow us to give you mountains of cash for taking our ads.”  That offer took them to the top in search and it’s clearly driven Android’s success to a good extent.

The temperature rose again this week when Google announced their proposed acquisition of the Israeli tech start up Waze.  At the same time I take my hat off to those guys for extracting the biggest buyout payday ever secured by an Israeli company I’d hold off on the Lear Jet order until this deal gets past the US monopoly guys. The very moment the deal was announced the anti competition guys called foul and started campaigning to stop the deal. It must be said that Google does have a significant lead in the map space, and adding Waze will substantially bolster that lead… and the temperature keeps rising.

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