I have several secret vices; one of them is the Show Time masterpiece House of Lies. If you haven’t seen it, think Entourage meets KPMG. It’s dark, funny, clever, and uses cell phones a lot. That’s understandable as those consulting types famously live and die on their cells, but in recent episodes phone use seemed to be much more intense and I kept not recognizing the phones they were using. I’m pretty certain I remember them using Blackberries and iPhones in season one, but in season two they have been using the very good looking Windows powered the Nokia Lumina 920. It stands out, not just because the brutal product placement deal they have has had them using the phones 24×7 on any pretext… but because they are so unfamiliar, cool looking and rare. It’s a bit like catching sight of an exotic Italian sports car on the street… wait… what? was that a yellow Countach. That’s kind of been the problem with both Nokia hardware and Microsoft OS for phones… I don’t know anyone who has one, and I’ll give you dimes to donuts neither do you. The weird thing is I found myself looking at my beloved iPhone 4s and experiencing handset envy.
So the announcement today by Microsoft that it’s buying all the remaining bits of Nokia, which matter, is interesting… but is it more remarkable than then a Coked up Consultant picking up their Countach from the valet? The acquisition cements Microsoft as the solid (if distant) third place in the phone game. Google leads the OS race with Android (new version called Kitkat… long story) and lags in the handset sector. iOS has a huge installed base, let’s face it we all use Google Apps on our iPhones so that race is still too close to call. Microsoft has neither a compelling handset nor OS…’til now maybe. Nokia was going in two directions… the super cool looking Lunina (Countach edition) and a bargain basement set of models focused on emerging markets. There is a market for lower end devices for sure and word is the new iPhone will address that with a low cost version… but I want cool toys damn it! (waaah). Apple has to come out with something as cool as the Samsung Galaxy and as hot as the Lumina or it is going to take a well deserved pounding… and I have my eye on fresh meat. My Verizon contract is up on Thanksgiving… can’t wait!