As I have mentioned several times before, I’m not a huge fan of social media. I realize it’s a generational thing and I’m probably not in the core demographic. I have a Facebook page, which I think I’ve posted on maybe a dozen times, but I do use LinkedIn. As a hang out place for people with a business interest it works pretty well. I have a lot of contacts (something over a thousand I believe), and I probably know about half of them. If you aren’t already a big LinkedIn user, you may be not be familiar with the LinkedIn way, but it’s pretty easy to find folks online and invite them to contact you. The bar is low… you really don’t have to know (or even have met) them to reach out. That generates a lot of contact spam where folks who don’t know you invite you to connect… and as an easy going kinda guy I usually accept.
A while back LinkedIn added an endorsement feature where you can endorse one of your contacts for a skill or expertise. I’m not entirely sure how LinkedIn figures out your interests and capabilities, but when you log onto the platform it asks you what one of your contacts knows about something LinkedIn thinks they may know about. It’s easy to do and generates engagement. LinkedIn is constantly letting you know who endorsed you for which skill… fair enough. What’s weird is that this provides the contact spammers with a neat new tool. They can endorse people they don’t know and have never met for skills or experiences that they may not actually have. For example, the other day I was endorsed for ‘email marketing skills’ by a person I have never had any contact with. I know a fair amount about a range of marketing and online activities… but what I know about email marketing you could fit in the subject line… of an email.
After the endorsement, in many cases, comes the follow-up email claiming credit for the endorsement looking for a meeting or call about something.
In the big picture, none of this amounts to a hill of beans… I really should stop complaining about things which don’t matter… but suddenly acquiring credit from complete strangers about skills or expertise you neither have nor have profess to have is a weird first world problem.