Drones are definitely the new black. In addition to them presenting a considerable increase in the tension levels at Al Qaeda pep rallies Amazon is threatening to use them to deliver stuff we can’t wait an extra day to receive our stuff and now Google is buying into the game. Today they announced that they are buying Titan Aerospace. You have to wonder why give the enormous tasks still to be completed at home why the Big G is laying out big bucks on drones. The answer is simple….poor people. Pretty much everyone in the “civilized” world has a phone (increasingly a smartphone) and the number of searches served on mobile devices has already outstripped desktops in the US chasing the same searchers in the eternal quest to squeeze the last cent out of an already saturated market is problematic.
It’s increasingly looking like the desktop PC may go the way of the copper landline. We in the west carefully navigated the entire history of the telephone, it took us a century or more to suffer through the technology until we could just dispense with it altogether and go permanently mobile, I haven’t had a landline in five years. The emerging world has largely skipped copper altogether and gone wireless from day one. In the same way we are rapidly and permanently abandoning the desktop. Tablets and smartphones do the majority of what we used to do on beige boxes, large parts of the world may get to be fully mobile, online and most importantly shopping without ever seeing a wired phone or a traditional PC.
Delivering the infrastructure to make this a reality explains the recent forays by the likes of Google and Facebook into wireless infrastructure. Whether it’s a balloon or an enormous drone covered in solar panels circling high above the earth the big players in our markets have big plans for the third world. As economies become strong enough to support ecommerce Google will be there providing the network to facilitate it. Yes, Google is of course positioning this a humanitarian initiative to bring a better life to millions.
It’s encouraging to think that one day all of humanity will be able to search on Google, exchange cat pics on Facebook and shop on Amazon. However one could be forgiven for posing the question Bill Gates did recently…if you are so focused on doing the greatest good for the greatest number…why aren’t you helping cure malaria?