What’s so clever about this campaign is that is that apart from the one pictured in the commercial nobody (that I have read about) has been able to get hold of the real thing. It looks like it’s simply a very clever commercial hoax masquerading as reality.It’s technically feasible and makes for a hilarious commercial but the amount of adverse publicity it would cause if actually used …let alone the spontaneous outbreaks of mob violence against anyone caught drinking Orangina leads me to think that it never went into actual production or sale…which is a pity.
Every so often you come across a marketing story which is so clever you really have to wonder if it actually happened. Such a story of sweeping through the media and chatterati of France. It’s World Cup season worldwide (everywhere except here in the US that is) and those very clever folks at Orangia have announced and claim to be selling the Orangina Antifoot…this has nothing to do with athletes foot I’m pleased to report. The commercials show some boffins adding electronics to an Orangina can which allows the smart lady in the bar who doesn’t love ‘the beautiful game’ to surreptitiously turn off all the TVs in the bar. Such devices do exist…indeed a few years back when I was traveling a lot more than I do now and was tired of endless commercials and CNN news loop repeats being played at my poor head I did invest in such a device and it will indeed turn off any TV from 30 feet away..it’s a kind of universal off remote and yours for just $20.