Google comes out with all kinds of stuff…most of it interesting but occasionally they come up with something which even my jaded eye finds compelling. Their latest addition is cool in exactly the same way Google Glass isn’t. What they have created is a multimedia ‘platform’ which allows the artist to embed video and music on to each side of a virtual cube, each side can be as unique and different as you wish. In the Chrome browser or on an Android device you can rotate the cube in 3D. As each face comes round to your point of view so the sound and images playing on that face at that time become the focus….but each face which you can see something of contributes a little. You can try it here http://nofun.thepresets.com/ just paste that URL into a Chrome browser. This is a techno/trance number from an Oz band and it’s predictably clubby but I think this could go way beyond just something else to project at a rave. This concept allows parallel narrative from six simultaneous perspectives.
Apparently this started as an experiment inspired by Rubik’s cube and as a challenge to see just what could be done with a browser…turns out quite a lot. It’s not a completely new concept..multiple parallel video has been used in things as diverse as the documentary about Woodstock and the TV series 24. What’s different is that the viewer can manipulate and investigate the cube which makes each individual’s perspective unique. Imagine taking a single incident then telling it from six different perhaps opposing perspectives. Now add in maybe virtual reality and it gets even more interesting. Perhaps we could walk through and around a set of multiple cubes each of which is virtually controlled by the viewer. It sounds arty and maybe a bit trippy…and maybe it is…but it might also be a rather cool new way to experiment with how we express our perspectives through art and Google deserves credit for making that available to anyone with enough imagination and code skills to make it happen