The Velvet Rope Problem


For an incredibly rich and powerful company Google has a tin ear when it comes to the common touch. At the core of the problem is an apparent company wide belief that they are smarter than the rest of us and the rules don’t apply to them. The irony is that the billions of dollars of revenue they generate each year comes from regular people searching for stuff online. In comparison Apple does a much better job of fitting in with the common man. The iPhone and iPad are probably amongst the best designed and engineered things most of us possess. In comparison Google Glass and driverless cars are securely focused on the super rich tech insiders. One of their more public elitist debacles is now headed into the sunset. The Google barges were mysterious contraptions moored in San Fran and Portland harbors. Although their true function was never fully revealed, the consensus was that these were planned to be retail/display centers where the brightest and best could meet behind closed doors to become privy to and perhaps buy the latest and greatest from the Google stable. These barges have now been sold and are headed off to the breakers yard…or whatever else the new owners have in mind for them. Not only was this a very public attempt to end run retail zoning laws it was also a clear example of their “this is not for you” mentality.  In comparison Apple builds huge beautifully designed retail outlets in most larger cities without velvet ropes to keep regular folks at bay.

Google is terrific at spotting a trend then jumping on it to use their wealth and power to make it both accessible and affordable to everyone.  That’s probably a bit unsatisfactory for the Googlers who think the cools stuff should be kept for “people like them” but it’s where the smart money is. The democratization of technology has been a major driving force for the last couple of decades. As a rule of thumb, if a development’s users can be numbered in the hundreds and can only be found in the greater San Francisco Bay area it’s not going to drive revenue at scale.

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