Fingers Crossed for Apple Tomorrow… We Need a Cool New Toy

nikola-cirkovic

This Tuesday, Apple launches their highly anticipated live event. Many have speculated what is set to be revealed this year, as Apple has been rumored to make a splash in the wearable technology market with the so-called “iWatch.”

Most analysts believe such a device is coming, releasing a smartwatch now would mirror Apple’s strategy in the MP3-player market, where the company waited for a few smaller players to release devices and then went on to dominate the market with its own higher-end product.

Should Apple announce an iWatch this week, the company will likely also unveil a release date a little later in the year so as to coincide with the holiday shopping season. However some analysts believe Apple may postpone the iWatch announcement altogether, allowing it to stagger its big announcements and keep this week’s focus squarely on its new phones.

Beyond the traditional improvements Apple tends to make with every new generation of hardware, the defining feature of the products expected to be unveiled this week will almost certainly be screen size. The above photo is one of many rumored prototypes of a new iPhone, including a bigger screen than the traditional iPhone size. For years, Apple refused to alter the screen size of its flagship device.

In recent years, top rivals of Apple such as Samsung have proven that there exists a market for phones with larger screens. It is unlikely that Apple will release anything as large as the 6.3-inch Samsung Galaxy Mega, or the 7” Galaxy W, but analysts expect Apple to unveil two new types of iPhone – one with a 4.7-inch screen and the other with a 5.5-inch screen. Both would be larger than the most recent, 4-inch iteration of the smartphone.

Since the iPhone morphed from a revolutionary new product into a consumer mainstay several years ago, Apple launch events have largely focused on new tools and services for the hardware, rather than the hardware itself. This week’s event will likely be no exception, as Apple executives are expected to spend a lot of time talking about various cloud-based services – most notably, a new wireless payment standard that will allow iPhone users to make purchases simply by swiping their devices past terminals at the checkout. Many Apple rivals, including BlackBerry, have spent considerable energy on similar wireless payment models, but Apple’s entry is likely to shake up the technology, which has not yet taken off in a big way in North America.

But Apple’s promotion of cloud-based services is likely to prove a little tricky after an embarrassing black eye last week. In a high-profile incident the company has yet to fully explain, numerous celebrities saw their iCloud accounts hacked and intimate photos and other content stolen and distributed across the Internet. The hacking incident reignited a debate about the security of the infrastructure in which Apple users store everything from multimedia to credit-card numbers. As such, Apple executives will now almost certainly have to dedicate some time during this week’s presentation to reassure current and potential customers that their data are safe in the Apple cloud.

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