Oh Apple….Really?

 

Apple

I tried really hard to listen live to the Apple announcement today.  The live feed started 6 minutes late and was apparently being simultaneously translated into Japanese….which I could hear much better than the English language version. The feed stopped, broke and stuttered …so I gave up. I like many other people live in  world of Apple hardware running mostly Google applications. I don’t think today changed much of that. The lame live streaming was a harbinger of lameness to follow.

Apple hit the most of marks that were strategically leaked. the phones and phone tablets Phablets (Lord I hate that word) are bigger, brighter more powerful as expected….none of the features would make me pay the extra to upgrade but would probably keep me on the brand going forwards. The downside (as always) is going to be cost. There are many very good much cheaper Android phones out there with bigger specs and lower prices.

The payment component is probably more interesting. Near Field technology to allow secure payment by device as opposed to a card or cash is ancient. they were doing it in South Korea when I was there a decade ago. It’s been very slow off the mark in the US but the fact that Apple has done the legwork to launch it with most the major banks and many thousands of retail outlets may finally get this off the ground in the US. It’s been a long time coming…but welcome none the less.

The other much leaked launch is the Apple Watch….interestingly not called the iWatch.  The world of wearable tech has been taking off nicely and this is Apples contribution to the effort. Put simply…it’s horrible. It looks like something dropped by my 2 year old grandson. The tech inside and the UI may be terrific but I would cut my hand off before I’d put this on my wrist. I’m actually kinda shocked that they would go with a watch most people wouldn’t be seen dead wearing. Leave aside the fact that there was no info on battery life and no wireless charging…this just looks awful….and fragile. At nearly $350 it’s not fitbit cheap….but looks worse.

They ended the presentation with a surprise performance by U2. Not sure that was a great message either. They are for sure mega stars…but also blow-hardy showing their age and haven’t innovated much at all in the last few years. Oh….no wait…that was perfect.

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