For all its crazy tourism, I kind of like Times Square. Back when I used to visit Manhattan every other week, I’d always stay at the Marriott Marquise and pick up half price theater tickets at the Times Square discounted tickets booth. Were I to do that next week, I’d either be inside or watching the world’s largest and most expensive video ad. It completely wraps the marquise, is the size of a football field and costs $2.5 million a month to rent. Google will be the first customer. No doubt we will be treated to the massive version of the cute ads we have come to know (not love) from Google. If that’s all we get that will be a shame. I used to visit the Comcast tower in Philadelphia quite often and the lobby area of that building is simply breathtaking. They installed a massive (and massively expensive) video wall which was about an inch thick and two stories high all around the interior of their enormous lobby. They didn’t run Comcast commercials rather than ran spectacular video sequences like sun rise from outer space, 20’s style biplane dancing acts or a trip over Niagara Falls. It was amazing and spectacular, I used to arrive early for meetings just to watch the show.
With a quarter of a million pedestrians passing the billboard and the kind of world-wide exposure that generates this is the perfect opportunity for Google to literally wow the world….we will see if they take that chance with both hands.