It’s a weird thing, how we have come to think of search as some kind of inalienable human right…like life liberty and the pursuit of happiness. It’s not. There is no God given right for anything to be indexed or made search-able and there is no right or requirement to put any result anywhere. This issue has been a recurring theme throughout this year. Although the authorities in the US have consistently ruled on the side of Google against those calling foul over monopoly various European bodies have continued to attempt to fine Google or force them to return results differently. Perhaps the highest profile of these spats was the “right to be forgotten” and only this week Google unceremoniously booted all Spanish news content from its news index (although much of it can still be found in the main Spanish search).
Google is not touting a “buy it now” feature on its shopping search to retailers to allow end users the kind of one click ordering straight from the search results page which would be similar to what we have come to know and love from Amazon. Google has also been layering other kinds of offers around and above the inevitable Amazon result for almost any shipping search you care to carryout. No sooner has this feature come to light then the usual suspects are once again are yelling monopoly.
I have nothing against Amazon, I’m a constant Prime user, but I wouldn’t be offended if the Amazon result was pushed down in the search result…because I know I can always go straight to Amazon. Search is notoriously tough to do well and love them or hate them Google does it very well. Having said that it’s also voluntary…if various world governments want to force Google to publish their algorithms or force them to pay for news snippets I expect Google to respond as they did this week by simply shutting down that part of the service in that part of the world.
Google is too big to be stopped and on the whole does an amazing job. Are they an evil monopoly…maybe…but they are very good at being that. This year coming I expect to see either a bunch of potential trade disputes over search to gently fade away or a bunch of countries loosing access to the best search out there. It will be interesting to see who blinks first.