Google As Your Bank

how-to-lose-money-on-google

I refuse to get sucked back into the vortex of what the hell Google will or will not be doing with Google Glass at some point in the foreseeable future…instead let’s look at something that may actually matter to most of us.

Unless you are living under a rock the chances are that you are using online banking for almost everything. I haven’t written a check in years but each month my bank dutifully mails out checks to everyone I need to pay. according to documents obtained by those enterprising folk at re/code Google is planning to launch a service called (or code named) Pony Express which will allow us to receive online bills and pay them straight out of Gmail. Receiving e-bills by email is not news but being able to have them automatically organized withing email then pay them from right inside Gmail is really interesting.

The end user will be able to organize and pay most bills simply and directly without having to jump off to a bank site or the site of the bill issuer. I’d certainly use the service.

That sounds all well and good…but let’s put our tinfoil hats on and talk about security and other concerns. We hear almost daily of data breeches and other hacks…the personal and financial data collected in this process would paint an enormous target on the Gmail….come on in guys all our financial data is over here! Gmail has s really good record in terms of data security …but it’s a concern.

Now let’s think about what all this extra data could mean for Google. It will know when you move house, when you are having a baby…when you have had a baby. It will know when you are struggling with bills and only paying minimums on credit cards. It will know where you live and what your mortgage is.It also knows all of your searching behavior and the content of all of your email. In theory this additional data will put Google in a much stronger place to target you with super effective messages.

Having gone that far what’s to stop Google from actually becoming a bank. The answer is almost nothing.  I’d be shocked to discover that Google hasn’t already started this process. Look at PayPal…it started as a way to pay online and now offers a range of financial services. The Google credit and debit cards can only be months away. What’s in your wallet?

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