Apple Crawling…

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Did anyone get rich by betting against Apple recently? The short answer is probably no, unless you were lucky enough to pick the short round about Christmas last year. So, if I were to suggest that Apple is planning to take on Google as a search provider, who’d give me $50 against them making that work? Any takers? Didn’t think so.

There has been a rumor circling out there for a while that Apple is going to build their own search engine. The challenge of doing that is both simpler and more difficult than it was back in the early days. It’s simpler because the processor power needed to do something that huge is much cheaper, but the scale of the task has ballooned along with the internet.

As Apple inserts themselves into more and more of our lives, it makes perfect sense that they would try to claim at least a part of the search pie. I (like many people) have Apple devices on which I mostly run Google Apps. Since mobile and wearable continue to dominate our interaction with the web and each other, it might be more convenient if we could use a decent Apple search rather than always having to divert to Google.

Apple has given us perhaps the strongest indicator yet by announcing webmaster guidelines around their web crawler or search bot. Just in case you have a life and aren’t familiar with the term, a web crawler is a program that roams over the net following links and indexing the content it finds. You can stop it from indexing all or part of your site by naming it in your robots.txt file. Apple is now telling webmasters which syntax to use to stop Applebot from indexing their sites.

Google and Bing have an enormous head start in terms of familiarity for both users and advertisers, but Apple has a massive user base to which it could immediately propagate its search. It doesn’t mean that people will use it, but if they put it on the home screen, I bet may would at least try it.

The search pundits (yes such things exist) are speculating that this is Apple only looking to build a search for Siri. But why stop there? If you are Apple, with the brand recognition and user base they have, why wouldn’t you go the whole way and jump into search full on? If they are just now announcing their bot, it won’t happen overnight. But in a year — absolutely possible.

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