Facebook Looking to Keep Users from Google

FacebookFacebook has been testing its own in-app search engine that will allow users to post links in a status update without having to visit Google.

Some U.S. users of the Facebook app will see an “add a link” option next to buttons to add photos or a location to a status post. A user will type in a search term and then a drop down list of links will appear. The user will be able to preview what is on that website and then share the link on the social networking site.

Typically, a user would have to search on Google (or any other search engine) or go directly to a website and copy and paste the link into. Facebook has been working on cutting out that process and keeping people inside the Facebook app for as long as possible.

Facebook has indexed one trillion posts that have been shared on users’ feeds. This will allow the in-app search engine to suggest the most shared links. This data will allow Facebook to steal a march on Google. This, coupled with advertising opportunities could worry Google, given the stiff competition for mobile ad dollars. Over 70% of Facebook’s total advertising revenue comes from mobile and the company has been working hard to keep people in the app for longer.

Another attempt by Facebook to keep its users away from search engines is news. A report in the New York Times this year suggested Facebook was in talk with news publishers to host content on the social networking site rather than linking back to the publisher’s website. The aim would be to share ad revenues.

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