Really? Are we still talking about Google Glass? Apparently, we are. It looks like Google is planning an extensive re-launch of what is arguably its most divisive product, this time focused on the “Enterprise Edition.”
Just in case you missed my earlier four hundred rants about this product, Google Glass is the wearable tech that evolved the term “Glassholes” to characterize its users. Nothing says, “I’m white, entitled and I know somebody with juice in Silicon Valley” like wearing Google Glass. I tried it on a couple of times, and was reasonably underwhelmed by what it could actually do. However, the substantial product shortcomings never really got a fair hearing in comparison to the avalanche of deserved contempt the “ambassadors” wearing the product generated.
Glass became totemic for everything we hate about “those people.” The harder Google pushed, the more stories emerged about boorish Glass usage. Some of the stories are doubtless urban legend but there were enough of them to lead Google to eventually pull the plug on Glass as a consumer device.
Glass’ upcoming rebirth in the technical and medical fields makes a lot of sense. In the same way a surveyor or doctor might pick up their allocated equipment for each shift, so I can readily see Glass as a useful enterprise tool. The ability to show a distant colleague exactly what’s happening on the job at that point or recall data real-time without having to manipulate a device by hand is a great idea whose time has come.
It’s unlikely that Google will sell anywhere near as many items as they would had they conquered the consumer market as planned, but the numbers they do sell will likely be more robust, have longer battery lives and boast larger, more useful screens. They will also get the public more used to eye-wearables in general. Perhaps after we have gotten used to seeing our doctors or auto mechanics wearing Glass, we will become less bothered by the application as a whole.