VR Goes Hard Core

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I’ve been touting the importance of Virtual Reality for a long time now. It is, I firmly believe, the next big thing to hit all of us. There is a growing band of hardware producers coming out with headsets of differing sophistication, the games guys are charging ahead and there have been some interesting applications emerging recently. The killer app for VR just showed up, and, as predicted, it’s porn.

The adult industry has always driven the online world. Pretty much every innovation you could come up with, from online payment to HD streaming, was brought to us in good part by porn. The latest wave is starting to break over VR, and like it or not, it’s going to be a major driver for this industry.

The poster children for this innovation are a sex toy manufacturer called Lovense and an online VR porn studio called Virtual Real Porn. Neither gets major points for naming, but the product combination is fascinating. I haven’t tried either, and likely won’t, but the story is compelling.

The Porn studio dreamed up its own tech to film convincing VR porn, and the sex toy guys came up with devices that guys (ahem) plug into which generate physical sensations that coordinate with the visuals. Supposedly, the combined impact is remarkable. Why bother? Well, traditional porn relies on the point of view of the director. You simply see what the camera sees. In a VR deployment, you are essentially watching the action and can (to some extent) move around it to catch the action at different angles. What makes VR different is the fact that it generates “presence.” It fools the mind into thinking that you are actually there. Apparently, even in this early iteration, the impact is real.

Neither of these companies is making mainstream news, but then when was the last time you heard a story about the traditional porn industry (short of condom use and HIV scares). Globally, the adult biz is worth about $100Bn annually with the US contributing about $13Bn (that’s just a touch under what the magazine industry is worth). Those are huge markets, and especially given that the customers of this industry skew heavily male (and maybe geeky?), I’d expect adoption rates to be through the roof pretty quickly.

There’s a Brit TV comedy from the late 80’s called Red Dwarf. It’s a brilliant (if patchy) SciFi spoof, and one of its more compelling story-lines involves the Better than Life VR system. Essentially, you plug it in and you can be anything you want. You can date Marilyn Monroe, climb Everest, fly to the moon; all you need is enough credits on your system.  The unexpected side effect is that people become addicted to BTL more quickly and permanently than crack cocaine, leading to societal collapse. A recent survey of young men concluded that in many cases, guys would rather play games and watch online porn than actually put the effort into forming relationships with real women. Oh, dear. This may not end well.

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