The recent data breach at Ashley Madison (a company whose boss was dumb enough to claim that he had the most secure site on earth) means the site may end up with private information about millions of people having affairs being released online. What is perhaps much more threatening to anyone trying to stay under the radar is the spy in your pocket. Google just announced the latest version of its timeline feature in Google Maps, and it’s kind of horrifying.
For as long as you have had location services turned on (the default is off, but many people turn it on to take advantage of other cool features), Google has been tracking your every movement. For example, last Christmas, we visited Las Vegas. On my timeline for Christmas day, it shows that we stayed at Caesars and visited an exhibit at the Luxor. It’s not perfect; it shows us at the Hilton (the Purple Rain tribute show), but has the time wrong. Nonetheless, it’s pretty amazing. The fact that I didn’t ask to be tracked and didn’t know it was happening is apparently neither here nor there.
In theory, all this rather creepy. Tracking is double opt in, but I bet most people have no idea what Google has been tracking for the past five plus years. Do you know where you were in April 2009? Google does. In some cases, it even shows me moving around inside my house. Again, weirdly creepy.
Obviously (as always), all this data collection comes down to commerce. If Google knows where we are, it can better target ads of all kinds at us. Since most of us don’t make much effort to control what we share (most don’t actually care), maybe it’s just another aspect of our “nothing to hide, nothing to fear” culture. However, since Google has no problems sharing with the government pretty much anything they ask for, you have to wonder what Google and our overlords are making of the places you go and the people you see.