Google+ Surviving by Refocusing Its Use and New Design

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Google+ is still trucking along as a social network, as Google announced a redesign for the site that focuses purely on the social aspects and moves the site from being people-based to focus more on “interests.”

The new design brings a splash of color and more of Google’s Material Design aesthetic to the desktop site. The whole thing looks a lot more like the mobile app. The header has changed from a boring gray to a bright red, and the mobile app’s floating circular button even makes an appearance as the new way to write a post. The “core” of the site looks pretty much the same—text and images inside a scrolling list of cards.

Narrowing the focus of Google+ was probably the best way for Google to salvage the service. It originally started life as a Facebook-style social network for posting links, photos, status updates, and more with your friends. The original big innovation was the concept of dividing the people you followed on Google+ into “circles” and then sharing content with just the relevant groups of people, but it failed to catch on with users. However, there’s no doubt that some good things came out of Google+ as well — particularly the excellent Google Photos project that the company separated out of Google+ back at I/O this year. With the change, Google+ will formally be less about interacting with your friends and more about finding topics that interest you and meeting people across the internet who have those same interests.

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