In prior years, nothing gets people Googling quite like the passing of a celebrity. But in 2015, some of the most searched-for deaths in the U.S. weren’t famous people at all, but regular people who died while in police custody.
Google released its annual roundup of what the U.S. searched for this year. They aren’t the top searches by volume, but top “trending” searches, meaning they saw the biggest spikes.
People We Lost
The third most searched for death was Sandra Bland, an African American woman who was found hanging in her jail cell in July, three days after being arrested during a routine traffic stop. Freddie Gray, who died from spinal cord injuries while in police custody, was fourth on the list. The passing of Whitney Houston and Bobby Brown’s daughter Bobbi Kristina topped the list, followed by longtime ESPN anchor Stuart Scott.
The most searched for topic overall wasn’t someone who died, though he came close. It was former basketball player and Keeping up with the Kardashians fixture Lamar Odom, who was found unconscious in a brothel in October. Not all searches were morbid. The top trending searchers of the year were mostly on lighter topics:
- Lamar Odom
- Jurassic World
- American Sniper
- Caitlyn Jenner
- Ronda Rousey
As big news stories unfolded, people went to Google for updates and answers. Google Trends dug into the top global stories this year, with an interactive graphic that looked at how the stories spread around the world and the most pressing questions people had about them.
Google’s biggest news story of the year was Paris. When terrorists attacked the French city on November 13, people around the world asked “What happened in Paris?” “Why did ISIS attack Paris?” and “Is it safe to travel to Paris?” There were more than 897 million searches related to the Paris attack.