Chrome Casting its Hat into the Ring


Google announced today its latest foray into the world of tablet devices with their new Nexus 7.  After the horribly botched launch of the original Nexus, we have to hope this one goes better. On paper it’s a great spec, hopefully setting the feature bar higher and price lower for the other guys we really buy our tablets from… by which I mean Apple. I really don’t care that much, as long as I can play Stupid Zombies and watch movies perfectly on my iPad Mini. What I was a little miffed by is their announcement of the Chrome Cast widget.  This looks like a fat USB drive and plugs right into the HDMI port of any TV. It then allows you to stream almost any content from pretty much any device over the local WiFi network for just $35, it’s a stroke of Genius.

My miffed-ness springs from my love affair with the classy, elegant Apple TV; which just got nailed by Google’s cute, trashy, and cheap friend. I have three of the little critters plugged into the HDMI on all my TVs and with them I can stream from iTunes, HuLu Plus, YouTube, HBOGO, and a multitude of other content sources… just like the new kid on the block. Hopefully this too will inspire Apple to get innovating again. It’s certainly another win in the eternal battle against merciless, and excessive, TV advertising. As you may recall… I’m physically allergic to most all advertising (ironic, given that it puts food on my table). The growth of alternate content providers like HuLu and Crackle; which deliver top-notch content with minimal (if any) advertising in the way is encouraging. The other night I was watching Comedians in Cars Getting Coffee, which is an excellent vanity project by Jerry Seinfeld distributed on Crackle. Apart from some of the minor resolution issues, which occasionally pop up even in a Fios world, it was a pretty seamless experience. By no means as seamless as the iTunes experience, (which is quite superb) but pretty darned good.  On that topic, the next thing we need is WiFi devices that drop off the network if they aren’t being used. Even with colossal bandwidth, by the time you tack on 4 iPads, 3 Apple TVs, a smart TV, an Xbox and four cell phones (the normal in my house), we are back to late 1990’s bandwidth. At any one time, most of those devices are not doing anything much… so why are they taking up any bandwidth? OK, let me get off my soapbox now and make arrangements to attend the Apple TV funeral… no flowers by request.